What EVERY web designer should have on his desk
Use the <alt> and <longdesc> to describe images on a site. Name nonessential graphical element " " (a spacebar press in the alt window in Dreamweaver) so readers will skip reading them.
Graphical elements such as a bullet can be described as "*". You don't need to name buttons as "home button". "To home" is shorter. Readers also change pitch/tone/gender to indicated an image is a link.
If an image has a textual link, describe the image if relevant or else name it " ".
Dreamweaver now has several extensions that assist with the <longdesc> tag and checking your site for accessibility. Fireworks has an extension that can rename all unnamed images with " ".
If an image shows important information, use the <longdesc> to describe the graphic or send the user to another page.
<IMG src="97sales.gif" alt="Sales for 1997"
A chart showing how sales in 1997 progressed. The chart is a bar-chart showing percentage increases in sales by month. Sales in January were up 10% from December 1996, sales in February dropped 3%, ...
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