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Content Design:

Building Your Site:
Putting it all together

What make a site successful?

Site Design
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Content Design

Page Design

Accessibility
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[4] [5]

Reference Library
What EVERY web designer should have on his desk

 

The Rules

While there isn't yet (in my opinion) a universal standard for the web in terms of writing, but once again, be aware, the Internet is not print. This is not the place to write your dissertation. Reading things on-screen is hard on your eyes. People read more slowly and comprehend less.

Typefaces

You can pick any typeface you want for your web pages. However, if your user doesn't have that font installed on their computer, they won't see the page the way you intended. There are approximately 5 fonts that are considered system fonts on both (all) platforms (screen capture).

*Georgia and Verdana were specifically designed for the web.

The Rules

  1. Take the "Welcome" off the first page of your web site. It is a waste of space and useless information.

  2. Write less. Write for scannability. Use bulleted points and break up long expanses of copy. Keep your pages short (no more than 2 'page downs'). Put your concluding paragraph first and then the information that supports it.

  3. Never have a page without a title. Every title should be unique.

  4. Keep your text left justified and your line length to about 365 pixels wide. Readers "track" the lines better and the page will print correctly on letter size paper.

  5. DON'T USE ALL CAPITAL LETTERS. IT IS VERY DIFFICULT TO READ AND IT SOUNDS LIKE YOU ARE SHOUTING.

  6. Use one of the five or so fonts that are on both (all) platforms. Ideally, try Verdana and Georgia first because they were made for on-screen reading.

  7. Check your font size on both (all) platforms. What is normal on a Mac will be HUGE on a PC and what is normal on a PC will be TINY on a Mac.

  8. Use Cascading Style sheets. Specify the font size in percentages or ems rather than fixed pixel size. This is a WAIG and Section 508 requirement.

  9. Use the spell-checker. If necessary, hire a proofreader or editor.

 

© Copyright 2003 | Something Graphic | 20 November, 2003

Contact me:learn@CognitiveHorizons.com